Zinnia, the innovative therapeutic TV service designed for dementia care, and Hilarity for Charity (HFC), a national non-profit dedicated to Alzheimer's care and advocacy founded by Seth Rogen and Lauren Miller Rogen, are proud to announce a new partnership aimed at enhancing the quality of life for individuals living with Alzheimer's disease and their caregivers.
Through this collaboration, HFC will provide its community members with subscriptions to Zinnia TV, granting them access to a library of research-backed videos designed to engage and soothe people living with dementia. This initiative aligns with both organizations' commitment to reducing caregiver stress and improving the well-being of those impacted by Alzheimer's disease.
Zinnia offers a unique platform of therapeutic TV, featuring videos that are carefully curated to be both digestible and engaging for individuals with dementia. By using Zinnia, family and professional caregivers can reduce agitation, ease daily activities, and foster connection and joy. The service is easily accessible through a subscription model via apps for mobile devices and connected TVs.
HFC's mission to care for families impacted by Alzheimer's, activate the next generation of advocates, and lead in brain health research and education perfectly complements Zinnia's offerings. The HFC In-Home Care Grant Program, delivered in partnership with Home Instead, provides 3-6 months of free, professional in-home care, allowing caregivers time to rest and recharge. Additionally, HFC’s Online Support Groups offer free, accessible support for caregivers at all stages of an Alzheimer’s diagnosis.
"We are thrilled to partner with HFC to bring Zinnia's therapeutic TV service to their community," said Bill Uniowski, Co-Founder and CEO of Zinnia. "Our shared goal of supporting caregivers and people living with dementia aligns perfectly, and we are excited to provide tools that can make a meaningful difference in their lives."
Bonnie Wattles, Executive Director of HFC, added, "HFC is dedicated to providing support and relief to those affected by Alzheimer's. This partnership with Zinnia allows us to offer an innovative and effective tool to our community, enhancing our ability to make a positive impact in the lives of patients and caregivers."
For more information about Zinnia and its services, visit https://www.zinniatv.com. To learn more about HFC and their programs, visit https://www.wearehfc.org/.
About Zinnia:
Zinnia is a therapeutic TV service for dementia care, supporting people living with dementia and reducing caregiver stress through research-backed videos. The service promotes connection and joy while easing daily activities for caregivers. Zinnia is available via subscription on mobile devices and connected TVs.
About Hilarity for Charity (HFC):
Hilarity for Charity (HFC) is a national non-profit organization on a mission to care for families impacted by Alzheimer’s disease, inspire the next generation of Alzheimer’s advocates, and be a leader in brain health research and education. HFC provides in-home care grants, online support groups, and educational resources to support caregivers and individuals affected by Alzheimer's.
