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In 2019 we kicked off a 2-year research project with the Innovation in Dementia and Aging (IDEA) Lab at the University of British Columbia (UBC). Research was conducted in 3 memory care communities in Vancouver, BC and at Vancouver General Hospital (VGH). The project was headed up by Dr. Lillian Hung RN PhD. Dr. Hung is an Associate Professor at UBC and she holds the Canada Research Chair in Senior Care.
Nicknamed the TV Study, this research investigated how Zinnia TV could be used as a resource improving the quality of life and psychosocial well-being of residents living in long-term care and patients in geriatric acute care that live with mid to late stage memory loss.
Publications:
The research resulted in a number of publications and posters, with the best summary of approach and findings being found here:
The Perspective of Nurses and Healthcare Providers on the use of Television Videos with People with Moderate to Severe Dementia
Summary of Findings:
Five themes and 3 sub-themes were identified:


Digital Health Sandbox Program
New England Deaconess Association
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The Brenda Strafford Foundation, in partnership with Zinnia, launched Zinnia TV at two continuing care sites to support the cognitive, emotional, and social needs of older adults, especially individuals living with dementia. The identified challenge was that residents in memory care experience a lack of meaningful, dementia-friendly engagement opportunities that support their well-being and strengthen social connection. Further, staff face challenges providing person-centered care due to the demands of daily tasks.
The impact was that residents with varying levels of cognitive ability resonated with Zinnia TV’s broad programming, resulting in fewer severe responsive behaviors, as well as increased meaningful engagement.
Zinnia TV’s flexibility and ease of use made it effective in both individual and group settings. It also supported residents during moments of anxiety and isolation, strengthening person-centered care.
With research partners at Duke University we are evaluating the efficacy of a tool that would allow Zinnia subscribers to build customized playlists to reduce caregiver burden. These playlists would be built from existing Zinnia TV-produced content.
This video, shared by researchers in April, 2025 points to early success.

Zinnia is working with Durham Veteran Affairs in Durham, North Carolina to evaluate the use of Zinnia as Delirium Prevention Approach as part of a Geriatric Surgery Verification (GSV) program.
Population and Problem:
Intervention:
Outcomes:
Durham Veterans Affairs Delirium Study -- ONGOING